Superconcept
A cross-disciplinary branding system where diverse expertise converges into one collective mind.

Superconcept designs and builds every consumer touchpoint of a brand through diverse value systems—delivering total BX-based OBM services that cover the very heartbeat of a brand: from brand diagnosis and strategic planning, to the key concept, trademarks, products, formula development, pricing, design, brand editorial, promo items, and signage, as well as packaging, content, retail spaces, SCM, quality control, and production. We align and connect every market moment into a single distinctive message and experience, enabling brands to grow beyond what is simply seen and evolve into persuasive brands that resonate with both the minds and the hearts of consumers.

슈퍼컨셉은 소비자가 브랜드와 만나는 모든 경험을 다양한 가치 체계로 설계, 구축하여, 브랜드 진단 및 전략 수립부터 브랜드의 심장이 되는 키컨셉, 상표, 상품, 포뮬라, 가격, 디자인, 브랜드 에디토리얼, 굿즈, 사인 등에 이르기까지,—총체적인 BX 기반 OBM 서비스로 제공하고 있습니다. 우리는 브랜드가 시장과 만나는 모든 순간들을 하나의 차별적 메시지와 경험으로 정렬하고 연동시키며, 소비자가 단순히 '보이는 것'을 넘어, 머리와 가슴으로 느끼고 공감할 수 있는 '설득력 있는 브랜드'로 성장하도록 이끕니다.

Creative Director
SEUNGWOO HONG
CEO
SUPERCONCEPT / CEO & Creative Director_Present
CTKonnect / Chief Creative Office
COMPLETEONE / CEO & Creative Director
HUNGRYDAO / CSO_Present
HLL Joongang / Executive Advisor
JEI GROUP / Head of Business Strategy HQ & Design Management
INTEGRAL ASSOCIATES / CEO & Creative Director
CROSSPOINT / Team Lead
Awards
RedDot Design Award Winner (Identity Design Category)
Chosen as Exhibition Participant of ‘Design Korea 2011’ hosted by the Ministry of Knowledge Economy (invited as a Korean Design Innovator company)
Top 100 Designs of 2010 Selected by the KFDA (Korean Federation of Design Federations)
Designated as a Korean Design Innovator Company by the Ministry of Knowledge Economy
Pentawards Award Winner (Package Design Category)
Achievement
VIDIVICI BI/PACKAGE
PRIMERA BI/PACKAGE
LG_TROMM BI
LG_XCANVAS BI
LG_SPACE DIOS BI
LG_TOWNGENT BI Renewal
LG_DAKS VI Renewal
LG_FROSTINE’S BI
AP_INNISFREE BI/Package
AP_VB PROGRAM BI/Package
AP_DENTROL BI/Package
AP_HAIRPACK BI/Package
Hankook Tire CI
Hankook Tire_T-STATION BI
Hankook Tire_FRIXA BI
NEXON CI Renewal
KT&G_RAISON BI/Package Renewal
KT&G_ESSE BI/Package Renewal
KUSSHAND CI
Doosan_BEARS CI Renewal
Powerlogics CI Renewal
Daehwa Pharmaceutical CI Renewal
Yuhan-Kimberly_GREEN FINGER BI
Port of Incheon MI
Ministry of Agriculture, Food and Rural Affairs MI
Ministry of Land, Transport and Maritime Affairs MI
Seoul City Seoul Children’s Museum MI
JCC MI
Namkang Foundation CI/SI
JEI_SSRO BI
JEI TV CI/Character/OPA
What we do
BRAND CORE BUILDING
Strategy By STP
Target Market Research
Positioning & Key Concept Building
VERBAL BRANDING
Brand Naming
Product Naming
Brand Story
Founder Story
Slogan/Tagline
Policy Building
VISUAL BRANDING
Key Visual Building
Identity Design
Package Design
Container Design
Brand Deck Design
Print Media Design
Display Stand Design
Promotional Item Design
BX System Guidelines
PRODUCT D&D
Product Strategy
Product Promise
Product Profile Design
Formula D&D
Container Plan
QA & QC
SCM
Production Management
BRAND EDITORIAL PRODUCTION
Concept & Storyboard Development
Production Team Setup
Art & Shoot Direction
Shooting, Editing & Retouching
Superconcept
SUPERCONCEPT iNC · Representative: HONG SEUNGWOO · Business Registration No. 214-87-72370
©2026 SUPERCONCEPT iNC